The USP of SmartFish are the following:

Long range cruise speed of Mach 0.85
Long range up to 10’000km
Low fuel consumption
Low CO2 emissions
Huge internal volume and therefore a roomy cabin
Lower manufacturing cost compared to conventional design due to lower part count
Lower operating and maintenance cost than conventional designs

Reduced moving parts/simplified rudder control
Stall almost impossible, due to the fact that AOA’s of 40 degrees or more can be flown
Simple maintenance
High crashworthiness

Fun to fly
Easy to operate
Beautiful design
High marketing potential